Player tokens

A Player Token is a unique digital collectible. Its creation and history of ownership are memorialized with the power of blockchain technology. Each token is unique and offers a glimpse into the future of sports memorabilia and fandom.

Users can collect favorite players, create team sets, earn rewards, and buy and sell on the open market. Goodthings created a full branding suite as well as the app and digital experience. We also aided in strategy and implementation of the app and website.

 
 

  • Goodthings.io

  • 2018

  • Belltown, Seattle

 
 

I worked as a visual designer on the project, collaborating with my creative director. I joined this project right after the initial brand and app / web building had just begun. My responsibilities included brand, UX & product, and animation & video work.

For the brand I created an expanded digital graphics library for the web / app, promotional materials, and any other formats that needed the branding. I also designed some of the color schemes & labels for various team collections.

On the UX/Product side I also worked on several rounds of UI changes for the app / website. The player and token pages where two areas that I iterated on and tried to simplify for our users. I also explored opening animations for the collectables and other visual elements to add to the rarity.

Closing Thoughts

This was the first project I worked on while at Goodthings. Fresh out of college I was eager to please and perform, but my lack of knowledge and experience showed. There where parts of the process (specifically UX/UI) where I didn’t know what needed to be done. During a round of exploration I felt aimless and didn’t ask what I should have done. I was worried about my questions coming off wrong and seeming incompetent. The project wasn’t deeply effected by that moment. I do wonder how much more I could have pushed or honed the designs if I had known what to do in some of those moments.

What I realized was that “faking it until you make it” may work well when you are trying to network your way into a job, but when reality hits you have to ask questions critical to your understanding, and not letting your self-perception affect your judgement.