When I joined this project, the team was at a critical juncture with rethinking the purpose of the app. We shifted from telling them how their situation should go, to equipping them with responding to the different things that might come up as well as letting them document what happens and compare to previous days. Shifting how we approached the user’s problems created clarity on how the app needed to function while parenting.

I worked on visually exploring different solutions to presenting routine information in the app. A lot of the app’s functionality revolved around the schedule for the parent and child, this was my main focus while on the project. Each round of design was tested and critiqued by the team. I worked with my creative director and developer over several rounds to hone and craft these interactions. Below are some examples of those explorations & some of the finished product.

Closing thoughts & Learnings

There were several moments during the ideation and creation stages of the project where I didn’t fully understand the goals of what the creative director was aiming for. I understood the function of the app, but when we pivoted in a different direction I had gaps in my understanding of our heading. If I had asked my critical questions to my creative director instead of being silently confused, I could have more effectively oriented my process towards the new goals.

What I learned was that getting context, not only from my leadership but from the users helps clarify steps in the design process. Also that clearly communicating function and intent of the elements I designed to the rest of the team is necessary to synchronize the whole flow and experience of the app.