Goodthings Rebrand

Bound by a belief in beautiful solutions, our team of designers, engineers, strategists, and product managers measure beauty not only by looks, but through impact. Sandwiched between Puget Sound and the Space Needle, our studio reflects who we are—unfussy, uncomplicated, focused on a single goal—make good things.

 
 

  • Me (Owen Richard) while at Goodthings.io

  • 2018-2019

  • Belltown, Seattle

 
 

After two years, our team at Goodthings wanted a rebrand to better reflect our firm. I was tasked with developing the brand and website for our little crew. I drew influence from our ideology of simplicity and effectiveness to create the brand. I worked closely with one of our creative directors to develop the website. I had the opportunity to present the brand to the company and receive feedback and improve upon what I created. Unfortunately I did not get to see the full implementation of the website. The project ended when Goodthings temporarily closed it’s doors.

Early Ideation

Option 1: Type & Color
Option 1: Business Cards
Option 1: Splash Page
Option 2: Type & Color
Option 2: Business Cards
Option 2: Splash Page
Option 1: Type & Color
Option 3: Business Cards
Option 3: Splash Page

Final Designs